How does Google rank your website?

How does Google rank your website?

At the point when Google positions your site, it searches for two things - authority and relevancy. What does this mean?

Authority
As people, we intuitively think that if we read something on the CNN or BBC sites, its more inclined to be valid than if we read it in some irregular site. The reason is on the grounds that these are definitive destinations and we have accept their accuracy. In fact, you could visit any webpage on the web and get a vibe for how dependable it is. You'd search for brands you recognised and you'd take a look at the feel of the site and quality of the content.

Google knows this, furthermore it knows it makes a difference. On the…

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Buying local can boost your business

Buying local can boost your business

Buying local can boost your business

You may have heard the phrase that if you help your neighbor this will come back to you ten fold. As cliché as this may sound when it comes to the impact your spending can make within your community this is true. Buying local can and does help to boost the the local economy. Often in difficult economic times, people may wonder what they can do to make a difference. Well, if you keep your pounds close to home, then you will make a
difference in what is happening close to your home. Often the buy local campaign is linked to buying local food and agriculture products. With the thought when you make
your purchases directly…

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Is your website performing for you?

Is your website performing for you?

Are you wondering if you are losing sales? Does your website design stand out from the crowd? Can search engines find your website? Is your website code W3C and search engine compliant?

If you have asked yourself any of these questions, then read on.

A recent study on website usability provides an interesting read. Using a mix of websites that have been designed and built by different developers, we found that some had missed some of the basics. In some cases, the results were quite alarming, so our team are now helping those clients to ensure that their sites meet all the important criteria for a well performing website.

Our study focused on 5 core areas.

Clickability

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Is your site working on all devices?

Is your site working on all devices?

What is Responsive Web Design?

Responsive design refers to a technique that enables websites to change their layout and content based on the device being used to view them. The design literally responds to its environment. For example, if your site uses responsive web design, a visitor who opens it on an iPhone will see a layout that is optimized for the phone's smaller screen.

We use various devices to view websites, from laptops to smart phones to tablets. Responsive design allows your website to display content on different devices without sacrificing user experience.

How do I make a design responsive?

To make a design responsive, your web design and development team will consider how different devices are going to handle the design and how…

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Email vs Social Media

Email vs Social Media

Sometimes the old way is the best way.

The internet and mobile phones have infiltrated every cranny of the workplace, and digital technology has transformed vast numbers of jobs. Workplaces including the most sophisticated scientific companies, to farms, the factory floor and the self employed have been reshaped by new pathways to information and new avenues of selling goods and services. For most workers now, life on the job means life on-line.

Pew Research implemented an on-line survey, and a sample of adult internet users and asked a series of questions about the role of digital technology in their work lives. This is not a sample representative of all workers. It covers on-line adults who also have full-time or…

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12 Ways to Increase Online Sales

12 Ways to Increase Online Sales

If you sell on-line, there are a number of ways to improve your throughput from clicks to sales

Entrepreneur.com explored some tips and tricks to help boost on-line sales.

One of the core values at my company is "Test everything; assume nothing!" That's because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you...until you test it. This applies even to your star-performing strategies, because there's always room for improvement.

The bottom line is, testing is the only way to discover what works--and what doesn't--on your website, and it's the best way to start increasing your sales exponentially. And if you take the…

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