Buying local can boost your business

Buying local can boost your business

Buying local can boost your business

You may have heard the phrase that if you help your neighbor this will come back to you ten fold. As cliché as this may sound when it comes to the impact your spending can make within your community this is true. Buying local can and does help to boost the the local economy. Often in difficult economic times, people may wonder what they can do to make a difference. Well, if you keep your pounds close to home, then you will make a
difference in what is happening close to your home. Often the buy local campaign is linked to buying local food and agriculture products. With the thought when you make
your purchases directly from a farmer, then the farmer then spends that money within the local community. But the ‘buy local’ isn’t just restricted to agricultural products. When you
as the consumer and buyer spend your money at local, independent grocers, hardware, printing, or garages, and if  these business owners and their employees spend their
money at local independent restaurants, clothing shops, hair salons, lumber yards etc.
This money then circulates within the local community. The impact from £1 .00 spent can ripple and multiply 2.5 to 8 times around increasing economic activity closer to home.

So here are 10 reasons to think, 'Buy and Be Local',

1. Buy Local -- Support yourself:
Several studies have shown that when you buy from an independent, locally
owned business, rather than a nationally owned businesses, significantly more
of your money is used to make purchases from other local businesses, service
providers and farms -- continuing to strengthen the economic base of the community.

2. Support community groups.
Non-profit organizations receive an average 250% more support from smaller business owners than they do from large businesses.

3. Keep our community unique.
Where you shop, where you eat and have fun -- all of it makes your community home. The one-of-a-kind businesses are an integral part of the distinctive character of this place.

4. Reduce environmental impact.
Locally owned businesses can make more local purchases requiring less transportation and generally set up shop in town or city centers as opposed to developing on the fringe.
This generally means contributing less to sprawl, congestion, habitat loss and pollution.

5. Create more good jobs.
Small local businesses are the largest employer nationally and in your community, provide the most jobs to residents.

6. Get better service.
Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know customers.

7. Invest in community.
Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s future.

8. Put your taxes to good use.
Local businesses in town centres require comparatively little infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering the community.

9. Buy what you want, not what someone wants you to buy.
A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term. A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the
needs of their local customers, guarantees a much broader range of product choices.

10. Encourage local prosperity.
A growing body of economic research shows that in an increasingly homogenised world, entrepreneurs and skilled workers are more likely to invest and settle in
communities that preserve their one-of-a-kind businesses and distinctive character.

Think local first + Buy local when you can = Being a local!

Using a local business can give you that personal touch that big companies miss out on. They will go that extra mile to make sure that the customer is happy, as a recommendation from a trusted friend is better than any special offer or cut price that a big company can offer.

If you need some help with your on-line presence and you are based in the Norwich, Norfolk area, then do not hesitate to contact 97squared, as we will understand the needs of a small local business and are at hand with a human face and local knowledge to help boost your business through your website.


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