Is your website performing for you?
Are you wondering if you are losing sales? Does your website design stand out from the crowd? Can search engines find your website? Is your website code W3C and search engine compliant?
If you have asked yourself any of these questions, then read on.
A recent study on website usability provides an interesting read. Using a mix of websites that have been designed and built by different developers, we found that some had missed some of the basics. In some cases, the results were quite alarming, so our team are now helping those clients to ensure that their sites meet all the important criteria for a well performing website.
Our study focused on 5 core areas.
Clickability - Can the user find what they are looking for easily with minumum clicks?
Speed - Once users have found the website, how quickly can they perform tasks?
Memorability - If a user revisits the site at a later date, can they remember how to use it?
Errors - How often does a user make an error and does it affect bounce rates?
User Satisfaction - How is the users overall experience of the website?
And the results are:
60% of sales are lost because the user cannot find what they are looking for.
40% of visitors never return because of a bad user experience.
85% choose a competitor because of the websites bad design.
Only 50% of websites comply with simple usability best practices.
So, is your website working for you?
If you are not sure that your website is performing to its best ability, then its time to get in touch with 97squared. We can perform a rigerous assessment of your current site, then create a resolution to the issues we find and get your site moving in the right direction.
It may be a few small tweaks to get it moving up the search engine rankings, or it may be a complete rethink of the layout and design. Either way, we can help you. We wont just run an assement on your website, we will also help take your website to the next level.
So don’t delay – contact us today!
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